SEO Dario | The Endless Pursuit of Organic Search, Search Marketing and SEO

The Endless Pursuit of Organic Search, Search Marketing and SEO

Archive for January, 2009

New President….New Google Bombs!

Posted by Dario On January - 26 - 2009

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So we all thought that the Google Bombs against our Commander and Chief were over. Well we were all mistaken. President Obama has not even crescent the White House thrown yet and has already been bombed by the blogger sphere.

I was on Twitter last week when someone posted the search results of the term “Failure”. We are all aware of what happened back in 2004 to our former Commander and Chief, he was Google bombed and decided to go and bomb Iraq; Google has denied any involvement in that invasion!

So what causes Google Bombs and why can’t they be stopped. The answer is simple; it’s in the ALGO. Unless Google makes some major changes to their algorithm, this will continue to happen. Now in all fairness, it does take a mass amount of users to complete a Google bomb, but, as we know, it is very much possible. On my birthday last year (Jan 25th) Matt Cutts gave his definition of Google bombs and Google’s solution to the problem.

We wanted to give a quick update about “Googlebombs.” By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead. The actual scale of this change is pretty small (there are under a hundred well-known Googlebombs), but if you’d like to get more details about this topic, read on.

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Client Expectations: Educating Your Client

Posted by Dario On January - 14 - 2009

rankings-rollercoaster2I feel compelled to write this post about “Educating Your Client” as this seems to be a huge issue in the SEO world. Seems that clients view SEO as a “behind the curtain” type profession; that’s what my last director, Miss Scruggs, told me. Many Clients really don’t understand how SEO works. They assume “I have the money and I should rank for that term”, but, the reality is, you can’t buy rankings.

Rankings are acheved by what I like to call “Doing The Right Thing”. Google’s goal is to provide it’s users with the most relevant results for the keyword term they entered. If your site is well designed, provides users with useful information and is on topic, that’s half the battle A.K.A. SEO 101.

When you sign on a new client it is always good to set the expectation from day one of the relationship. The client needs to know and understand that things don’t change over night and that rankings are not the all mighty measurement. Some clients will be focused on rankings and will call you 5 times a day, which is how many times their rankings fluctuated that day. In SEO we call this the ranking roller coaster. It is up to the SEO specialist or account manager to wheel them in and tactfully show them other measurements that benefit their business better, such as:

  • Organic Revenue Per Keyword
  • Site Traffic Data
  • Site Revenue Data
  • Search Volume Trends Per Keywords

In my opinion showing the client the revenue stream is more fruitful than showing them they rank #1 in Google.

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dect_6.0We’ve certainly seen some fairly interesting dedicated handset buttons before, but it’s hard to argue with the functionality of a standalone GOOG-411 key. Apparently, Thomson has teamed up with Google to integrate the “first ever one-touch, auto-dial GOOG-411 button” into over a dozen of its GE-branded DECT 6.0 phones. In case you’ve been chilling under a stone of late, GOOG-411 is the search giant’s “free, voice-activated, business directory assistance service,” and it will be within reach on a slew of April-bound home phones. Each phone can use one of 20 ringtones, plus a special VIP Melody — a separate ringtone to use when that special someone calls (note: requires Caller ID). The handsets each have a dedicated headset jack, so you can plug in a headset for those long calls, and still enjoy the mobility of a cordless phone. The handsets are extremely light, and very comfortable to hold. The DECT 6.0 technology makes the wireless transmission virtually static free, and provides a very long range.

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Goog-411. Google You Are Everywhere!

Posted by Dario On January - 9 - 2009

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I was trolling the web today and came across GOOG411 on Twitter. With the inventions of services like GOOG411, Skype, Vonage and MetroPCS I think cell carries are losing the battle to continue to charge consumers by the minute for air time, hefty cancellation penalties and the age old “free nights and weekends” plans.

About GOOG-411
Google’s new 411 service is free, fast and easy to use. Give it a try now and see how simple it is to find and connect with local businesses for free. (*)

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So, today Yahoo! has announced a change in their terms of service agreement with it’s advertisers. The changes have had mixed reviews with-in the interactive community.nov04_IT-Logo-Yahoo-logo

“OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives.”
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Phishers Hit Moronic Twitter Users

Posted by Dario On January - 6 - 2009

So here we go again. You know you have arrived when your site is being attacked by hackers. The part I don’t understand is how people continue to give out personal information online. I take that back, I do understand how this stuff happens.

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I look at my mom, and then I say some people just are not use to the World Wide Web. it is almost,if not exactly, the same as visiting a city you have never been to before, and asking for directions in a shady part of town. Of course the guy with the gold teeth and braids in his head; that gave you the directions that you thought were “not so” correct, but you listened because “he’s from here”, is the same guy that is yelling “give me all your shit” through your car window in the alley he sent you down.
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