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The Endless Pursuit of Organic Search, Search Marketing and SEO

Archive for September, 2009

File-Sharing Defendant Argues $1.92M Penalty Far Too Severe

Posted by Dario On September - 2 - 2009

file-sharingFile-sharing defendant Jammie Thomas-Rasset has filed new legal papers asking the court to slash the $1.92 million verdict against her.

Thomas-Rasset argues that a seven-figure damage award is disproportionate to any harm she caused the record industry. “The plaintiffs were not able to offer testimony about any actual damage done to them by Mrs. Thomas’s conduct beyond perhaps $1.29 per song or $15 per album in lost sales,” she argues.

In June, a jury found that Thomas-Rasset had infringed on copyright by sharing 24 tracks on Kazaa and assessed damages of $80,000 per track. The statute provides for damages of up to $150,000 per instance of infringement.

The verdict marked the second time that a jury ruled against Thomas-Rasset. An earlier trial in 2007 resulted in a jury verdict of $220,000, or $9,000 per track. But U.S. District Court Judge Michael Davis in Minnesota set that verdict aside and ordered a new trial because of a mistaken jury instruction.

At the time, Davis expressed concern over the size of the award. “While the court does not discount plaintiffs’ claim that, cumulatively, illegal downloading has far-reaching effects on their businesses, the damages awarded in this case are wholly disproportionate to the damages suffered by plaintiffs,” he wrote.

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White People Stole My Car

Posted by Dario On September - 1 - 2009

white-people-stole-my-carIf you’ve spent some time on Google trying to figure out why ‘white people stole my car‘ is one of the fastest-rising search terms on Google Trends today, you’ve probably come away mystified. You’ve also probably downloaded about sixteen computer viruses, as the malware spammers that leech off Google Trends have jumped on the term in a big way.

Luckily, I spent time to figure it all out for you, so you don’t have to. Don’t thank me, this is why I went to college.

Spoiler Alert: it’s because Internet users are kind of racist! You see, there’s a popular email being passed around with a picture showing a Google search for “white people stole my car.” Underneath, it shows “Did you mean: “black people stole my car.”

The joke, you see, is that Google would replace the term “black” for “white.” We do not approve, and for what it’s worth, that no longer happens if you type the term into Google. In fact, it may have never happened at all.

Internet, sometimes you just really need to take a time out and think about what you’ve done. (What you’ve done is be terrible.)  My girlfriend’s grandmother already thinks that the internet is the devil and I think Google has just confirmed that for her :) ….

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